Ok, so you’ve got to write a blog post. Now what? Do you have any clue about how to write great blog content? What does that even mean? Do you throw ideas against your mental walls and hope they stick? Or, do you go about it more scientifically, with research, metrics, data and examples? To be honest, both can be a colossal time-suck, if you’re not careful. However, if you can get those 2 seemingly-opposite approaches to be friends, then you’re onto something!
Of course, you never want to stifle creativity (if it’s not abstract fluff), nor do you want to be tediously technical (you know the kind: mind-numbing and irresponsibly close to coma-inducing), as both are completely useless when attempting to write a successful blog post.
The greatest content in the world is useless if no one is reading it. This article will show you how to “Walk the Line” and write great blog content like your name is Johnny Cash. Let’s Dig in:
8 out of 10 people will read a headline, but only 2 out of 10 will read the rest.
Quite simply, the headline is how you get the rest of your content read. The power of a good headline, however, is not immeasurable-that’s the good news! Here is where you meet that loyal, old workhorse known as A/B Testing. This approach allows you to gather hard evidence as to which one is working best. Your job is then to extrapolate the “why” and then apply that knowledge to more advanced, successful blog post practices and future posts.
There is a science behind writing the perfect headline. CoSchedule has an amazingly-helpful article that I use every, single time I write a headline. In fact, it has one rockstar resource included that is FREE! (Wanna test it out right now? Copy the headline from the very top of this article and paste it into the analyzer to see how it works. Think you can do better? Share yours in the comments below!)
“Who are you, what do you have to say and why should I listen to you?”, all wrapped up in a pretty package just for your readers. The true significance of this is often overlooked, but remains crucial for a successful blog post. The world is a busy place and we are constantly clamoring to be heard. (I mean, between emojis and all of the other images with which we now communicate, it seems as if we’re on the verge of going back in time and embracing pictographs! Then what will we, as bloggers, do? I mean, really, Oxford? Rant Over.)
But seriously folks, what are you saying? Are you a parrot, or do you have an original thought (or at the very least a unique perspective to offer on someone else’s)?
Once you’ve found your voice, you’re going to want to set up your blog in the most hospitable way possible for your readers. The goal, of course, is to be able to maneuver your guests as fluidly as possible across your content, so that they actually want to read to the end.
You must woo your readers so that they are compelled to spend their precious time consuming your content, instead of straying elsewhere. Their presence is a privilege, and as it occurs in the best of relationships, that is a mutually-beneficial arrangement.
By the time a Call-To-Action is presented, it seems the right choice to move forward. After all, they’re still there…there must be a reason, right? An inviting layout is key for a successful blog post and can vastly increase the probability of engagement and conversion. At the end of the day, those that write great blog content are looking for those 2 things.
This one, in my humble opinion, surpasses the others in importance because without this concept, the others may not even exist as viable options! We live in a society today where everything happens at such a breakneck pace (especially with Content Creation and Social Media Marketing), that tomorrow’s trend is already yesterday’s news.
It is of the utmost importance that, in order to be able to continually create a successful blog post, you keep up to speed or you will fall by the wayside. In the ABR spirit, I would like to point out that I have peppered topic-related links to other quality articles throughout this one that will enable you to write great blog content.
Ironically, in this section I will be including no more links, as you already have plenty to read! As a nerd of the highest order, this tip works wonders for me. Remember that you can always bookmark a great article to read later, if too busy at the present.
Before You Go:
A wise man built his house upon the rock. The tips and resources in this article provide you with an excellent opportunity to create a successful blog post built on a solid foundation.
Subscribe to my blog for updates and posts with a few more advanced SMM tips and tools for a successful blog post. Also, I’d certainly love it if you followed me across Social Media. We can take this journey together!
Is there anything you’d like me to cover so that we can both learn more? Or, do you have any tips or advice to offer on how to write great blog content from your own blogging journey? If so, I’d love to know! Share in the comments section below!